Time
2026-10-28 - 2026-10-29
Venue
Allianz MiCo Milano Convention Center
Address
Strada Statale Sempione, 28, 20017 Rho MI, Milan, Italy
Website
Organized by Reed Exhibitions FMI, VISCOM Milan Italy is held annually. It is a top European UFI-accredited professional trade fair for visual communication and signage industry, covering 40,000 sq.m exhibition space with 500 global exhibitors and 19,510 professional visitors, rated 4.8 overall with outstanding reputation across European Viscom series. The show features high-quality trade audiences: over 80% attendees come to source new machinery, raw materials and digital solutions. 75% of visitors hold purchasing authority, while 62% are company owners and founders, delivering precise B2B procurement demand. Many Chinese manufacturers re-participate year after year with high rebooking rates. Geographically based in Italy, the exhibition covers EU, North Africa and Mediterranean markets, serving as a key business hub for Chinese suppliers expanding Southern Europe and North Africa. Exhibit categories include three major segments: advertising production equipment & consumables, outdoor LED display & signage systems, screen printing and special printing machinery & materials. Concurrent technical seminars, new product launches and one-on-one business matching are arranged. Notice: Organizers reserve the right to adjust exhibition dates and venue without separate notification due to operational needs.
【Air Travel】
Milan Malpensa Airport MXP: 25 mins ride from venue; dedicated direct train service runs frequently during exhibition days.
Milan Linate Airport LIN: 30 mins drive, airport shuttle buses to Rho Fiera zone.
【Public Transport】
Metro Line M1 red to Rho Fiera Station, 5 minutes’ walk to main entrance of Allianz MiCo. Regional S5/S6 trains also serve the exhibition station.
【Self-drive】
Highways A4, A8, A9 connect Rho Fiera district. Large covered paid parking lots are available on site. Navigate to Allianz MiCo Milano.
【Travel Tips】Central Milan faces rush-hour traffic. Airport trains and metro are recommended. An international driving permit is required for driving in Italy.
【5-Star Luxury (Walking / 5 mins drive)】
NH Milano Fiera: 8 minutes’ walk from venue, international 5-star hotel with meeting rooms, buffet restaurant and gym, top choice for exhibitors.
Hotel MiCo: Official venue hotel with direct covered access to exhibition halls, ideal for corporate groups.
【Mid-range 4-star Chains (10 mins drive)】
3. Holiday Inn Express Milan Rho Fiera: Cost-effective chain with free breakfast and 24h reception.
4. Crowne Plaza Milan Linate: Equipped with banquet halls and business lounge for overseas buyer receptions.
【Budget Economy (10–15 mins drive)】
5. ibis Budget & B&B chain hotels, full basic amenities for budget visitors.
【Accommodation Tips】October is peak exhibition season in Milan with limited rooms. Book 1–2 months in advance. Prioritize hotels in Rho Fiera area to avoid traffic delays.
【Ticket Types】
Free Trade Visitor Pass: Buyers, factory managers and designers from signage, digital printing, LED and screen printing sectors can complete real-name pre-registration on official website for free entry via digital badge; exclusively for B2B trade professionals, general tourists are not eligible for free access.
On-site Ticket Sales: Visitors without online registration may purchase tickets at venue counters. Full-time students and retired industry specialists get discounted fares with valid ID.
【Opening Hours】27–28 Oct 2026, 10:00 – 18:00 daily
【Admission Rules】
Only trade visitors aged 18+ can enter; minors must be accompanied by guardians at all times.
Mandatory ID verification: carry original passport or EU residence permit.
Food, drinks, large luggage, flammable hazardous goods and camera tripods are prohibited inside halls.
Official filming permit from organizers is required for commercial shooting and live streaming.